Why traditional PR skills are still important in our digital age

Why traditional PR skills are still important in our digital age

You cannot help but notice it, the word “Digital” is increasingly becoming a prefix to “PR”, and as the scale and disruptive reach of social media and digital marketing channels grow and grow I am often asked if traditional PR skills are still important?   I think they are - both for internal teams and also for agencies.

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Are you ready for 1 April 2017 changes to the VAT Flat Rate Scheme?

Are you ready for 1 April 2017 changes to the VAT Flat Rate Scheme?

For many of us running small and micro-businesses, HMRC’s VAT Flat Rate Scheme (FRS) has provided a helpful, simplified means of calculating and submitting our VAT returns and dues.  For those with modest input costs to our business, there can even been a small tax advantage when using the scheme.  However, this situation is changing from 1 April 2017, with new rules for “limited cost traders” as HMRC seeks to tackle “aggressive abuse” of the FRS.

If you are, or think you might be a limited cost trader, you need to get yourself prepared for the imminent change.

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Bank of England Seminar

On 7th June Consult Yorkshire hosted a fantastic seminar on behalf of the Bank of England. An audience of around 30 SMEs from the Yorkshire area gathered to hear Juliette Healey, the Bank’s Regional Representative for Yorkshire, talk about what was happening in the economy.

 Juliette Healey presenting the Bank's outlook

Juliette Healey presenting the Bank's outlook

Normally numbers, facts and graphs would be a guaranteed way to put an audience to sleep, but in this case it was the exact opposite. The information presented was utterly fascinating and totally relevant to the issues of smaller businesses, and Julliette’s clear and detailed delivery maintained the audience’s rapt attention.

A survey of those attending confirms this - 100% of those attending found the event informative, and 100% found the networking before the event useful. If anything the feeling was that it would have been even better with more time for Q&A. Attendees would clearly like to come to a similar event in the future, with a particular emphasis on information about the Northern Powerhouse, specifics on the Yorkshire & Humberside economy, and sustainability.

 Questions from the audience

Questions from the audience

The event was kindly hosted by St Philips Chambers of 41 Park Square, Leeds, who provided an outstanding venue in the centre of Leeds and a tasty breakfast for everyone who had had to set off early to get there

Management Recruitment – The five most costly mistakes organisations make

At next month’s Leeds Business Week event I will reveal the five most costly mistakes organisations frequently make when they are looking to recruit at senior management or Director level.  This is based upon his career success as a headhunter stretching back over 25 years working with leading business organisations in the private, public and not for profit sectors.

Come along to make sure that when you next recruit you recruit an exceptional leader helping to make your business exceptional.

Leeds Business Week is back! And so are we!

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“Leeds Business week is all about bringing people together across the city and beyond to share best practice, gather together to build better business relationships and benefit from each other’s expertise. We have a strong partnership with Leeds City council and we will be working closely together to develop Leeds Business Week 2015.”
Chairman of Yorkshire Mafia, Geoff Shepherd

As part of this year’s Leeds Business Week programme, Consult Yorkshire is running an advice surgery with a handful of presentations aimed at small business owners and independent consultants/advisors – FOC for 1 day only.

“How to make your business exceptional”
Wednesday 14 October 2015 8.30am – 12.30pm
at Solutions West Yorkshire, 14 King Street,  Leeds, LS1 2HL

If you are seeking support, guidance or simply advice, no matter what your market or experience, our high calibre, Yorkshire-based, independent consultants, managers and interims will be able to help. With 100s of years of experience in just about every market sector and discipline, we enjoy helping everyone from a one-man start-up through to multi-million pound enterprises to maximise their potential.

The 8.30-11.30am session will combine specialist presentations jam-packed with practical tips aimed at small business owners and advisors with 1-2-1 surgeries such as interim management, marketing, PR and social media, training & development and IT/telecoms.

The business surgery will be followed by a Consult Yorkshire networking lunch 11.45am-12.30pm aimed at independent consultants interested in joining our growing network to benefit from collaboration and connection with some of Yorkshire’s finest professionals!

We do hope you can join us.

Speakers announced: How to make your business exceptional

Advice surgery for small business owners and independent consultants

Tip-filled morning session designed to give you ideas and inspiration to take away and implement in your business to start making a difference straight away!

Presentations include:

David Abbott: How to price your platypus

Higher prices mean higher profits. But how do you get a higher price for your product or service? There are a number of psychological factors that influence how customers make decisions, especially with regard to pricing. You will find out how customers decide on a price, learn how this applies to business customers as much as consumers, and then discover three low-cost and easy to implement ways to get a higher price for whatever you do.

“Thoroughly interesting, thought-provoking content with fascinating examples and an engaging pace. Quite simply one of the most useful presentations I’ve ever had the pleasure to experience. Will book again.”Chris Bulmer, Group IT Director, Regatta & Craghoppers

Gail Radka: Understanding and improving your emotional intelligence

Have you heard people talking about Emotional Intelligence, do you know what it is, do you know how to improve your emotional intelligence (EI)? Business Leaders need to be excellent at engaging with their people, their customers and suppliers. EI can help you improve your leadership and relationship building. Gail will help you understand the basics and how you can develop your EI further. There will be  practical take away tips and tools from the session.

“Gail has worked with our organisation over a period of years delivering high quality leadership master classes. Gail has also led an organisational wide piece of work for the Trust helping us to review our organisational values. Gail is professional, knowledgeable and we couldn’t have achieved what we have without her expert input.” Steve Ned, Director of Human Resources at Sheffield Children’s NHS Foundation Trust

Guy Newton: Management recruitment: The five most costly mistakes organisations make

Guy will reveal the five most costly mistakes organisations frequently make when they are looking to recruit at senior management or Director level.  This is based upon his career success as a headhunter stretching back over 25 years working with leading business organisations in the private, public and not for profit sectors.
More importantly, he will suggest practical steps you can implement on behalf of your organisation to avoid these costly mistakes.

Guy will share his experience so that when you next recruit you will recruit an exceptional leader helping to make your business exceptional.

Helen Kitchen: 3 ways to stand out from the crowd using social media

Are you bored of the whole social media scene? Even worse, is your social media activity boring? Revitalise your approach to tweeting with an injection of creativity from this session to help you develop content which will make you and your business stand out – with immediate results!  Experienced PR consultant Helen Kitchen manages social media activity for organisations in the B2B and B2C sectors and has a wealth of experience of campaigns aimed at raising brand awareness, driving website traffic and positioning businesses at the cutting edge of innovation. Come and find out what she thinks really works when it comes to being exceptional online!

“Helen came to instruct my students, many of whom would be setting up as self-employed for the first time, on the use of social media to promote themselves on line. She’d done some considerable research and the talk was oriented to the very specific needs of our industry. Her talk was clear, concise, easy to follow and pitched exactly right for a group with varying knowledge and experience of the topic.” Debbie Waller, Yorkshire Hypnotherapy
 
Peter Cowey: Transforming knowledge into money; steps to help make innovation work for your business

Putting an innovation programme in place can recharge your firm’s competitive position and growth potential.  The starting point is to harness your team’s knowhow, then stimulate and transform that knowledge into new revenue.  Peter will take you through practical steps to make innovation work for your business and reach this goal.

Peter leads Resurgent Growth Ltd an innovation services business.  His career has focused upon management and marketing for firms local and global across a range of sectors including; specialty chemicals [uses in textiles, plastics, cleaners & sanitizers], food, drink, and confectionery, coatings [conveyor & drive belts] and logistics. As an intrapreneur he has developed, managed business and created new ventures and with benefit of a recent MBA from Bradford University School of Management offers the combination of strategic insight and vision with the latest thinking and techniques to help your firm identify opportunities, stimulate innovation and translate into resurgent growth.