Busy, time-starved consultant struggling to see the relevance of social media to your small business? Here are four ways I think you can benefit from allocating some time to Twitter and Linkedin. You don’t have to try all of them – perhaps only one of them is relevant to your current situation. But I challenge you to give yourself a month to try just one of them and then let me know whether or not it has been time well spent!
You cannot help but notice it, the word “Digital” is increasingly becoming a prefix to “PR”, and as the scale and disruptive reach of social media and digital marketing channels grow and grow I am often asked if traditional PR skills are still important? I think they are - both for internal teams and also for agencies.