There are a number of ways to achieve a sales increase. Fundamentally they break down into three things: new customer acquisition, existing customer development and customer retention. To improve sales effectively you need to develop strategies around all three of these sales growth areas.

Customer Acquisition

We can help you to analyse your customer base and potential markets to define which new customers to target, and then help you to put in place plans and processes not only to get leads from those customers but also to effectively convert those leads into spending customers.

Customer Development

How to boost sales and grow your business? The easiest way is often to sell more to the customers you already have. We can support you in many areas, such as neuromarketing and the science of customer insights and influence, to develop strategies to increase revenue from your existing customers.

Customer Retention

It is hard to increase sales if you are losing customers faster than you gain them. There are many ways to improve customer retention, and all of them support business growth.

Profit Growth

‘Sales is vanity, profit is sanity and cash is reality’. Never has a truer word been said. Obviously, if your costs are largely fixed then growing sales will generate profit growth. However, there are many things that can be done without an increase in sales volumes, from insights into customer psychology that help you to increase prices to changes in your product mix to focus on more profitable products. Consult Yorkshire’s business development consultants can help with all of these.

If you would like to talk to us about the ways we can help you to improve sales and profit then please visit our contact us page and get in touch. We will be delighted to help.